Durability is mostly a matter of construction, and construction is easy to hide in a photograph. The details we look at are the ones you notice after a few months rather than in the first week: whether stress points are reinforced, whether the stitching is even and dense enough not to pull, whether hems are finished cleanly on the inside as well as the outside, whether buttons are anchored through the fabric, and whether zips run smoothly without snagging.
We will not claim that every piece is indestructible, because that would not be true. What we can do is describe what a garment is made of and how it is put together, and work with suppliers who can meet the fibre and finishing standards we ask for.
Care That Extends the Life of Your Clothes
The longest-lasting garment is usually the one that has been looked after. Where our suppliers provide care guidance we publish it on the product page, and the general principles are simple.
Most cotton and jersey pieces keep their shape better washed inside out in cold water and dried away from direct heat. Knitwear lasts longer folded rather than hung and washed by hand or on a gentle cycle. Denim should be washed sparingly, inside out, and on its own for the first few washes while the indigo settles. Technical shells are best washed with a mild detergent and re-proofed once water stops beading on the surface.
The care label attached to the garment always takes precedence over this general guidance.